Keep Your Eyes Open! Insights into Eye-Tracking and Its Applications

Time

18:00 - 22:00 o'clock

Organizer

Ernst-Abbe-Hochschule Jena

Place

Haus 5, Ebene 1, Raum 05.01.46

Adresse

Carl-Zeiss-Promenade 2

Keep your eyes peeled! Learn how eye tracking works and discover exciting applications in research, marketing, and UX design. Join us!

Discover our marketing lab and learn more about traditional and virtual reality (VR) eye tracking.

We’ll show you—and you’re welcome to try it for yourself—how eye tracking can be used to measure perception, attention, and information processing. And how these measurements can help us draw conclusions about emotions, experiences, and decisions.

We celebrate science!

Note

Suitable for all age groups

Augen auf! Einblicke in die Blickregistrierung und ihre Anwendungsfelder.

, ©

Prof. Dr. Jan-Frederik Engelhardt, AI generated. License: Free ; Base model: Freepik Flux

Location