We already encounter holography in our everyday lives—for example, as a security hologram on credit cards that shimmers depending on the viewing angle. This is made possible by the precise control of light. ZEISS uses this principle to make transparent surfaces smart and functional. At our booth, you can experience holography firsthand: Through interactive demonstrations, we’ll show how light is used to add new functions to panels, displays, and camera-based applications. This will help you understand why holographic technologies play a key role in automotive and consumer products. Our solutions have the potential to transform the everyday life of tomorrow—information appears exactly where it’s needed, while the technology remains virtually invisible. The booth also features a hands-on and craft corner for children and curious visitors.
